About Neocatalyst
Neocatalyst is a founder-led growth studio in Kochi. We help hospitality, lifestyle and emerging brands across Kerala and the GCC turn attention into enquiries, bookings and revenue.
We work with a small number of brands at a time, so every client gets the founder’s attention, not an account manager’s.
Founder Story
Great marketing isn’t about getting attention. It’s about what happens after you have it.
Jinshina didn’t learn marketing from dashboards. She started in sales, at Vodafone and then OYO, where she saw every day what makes a customer say yes and what makes a lead go cold.
That shaped everything after. Over seven years in digital, she has built growth systems for hotels, resorts and growing brands: campaigns designed around the moment a lead lands with your sales team, not around likes and reach.
An engineer by training with an MBA in Marketing & Operations, she brings the same thinking to every brand: find the real problem, build the system that fixes it, measure what it returns. She founded Neocatalyst to do that work properly, for a small number of brands at a time.
Works in English & MalayalamKochi-basedGCC working-hour overlap
Philosophy
Four principles behind every engagement, from the first audit to the hundredth campaign tweak.
Most brands don’t have a marketing problem. They have a positioning problem. Once you know exactly who you serve and why you matter, every tactic works harder.
Platforms change every quarter. People don’t. We build around what your guests and customers actually want, then use the tools to reach them.
We answer to enquiries, bookings and revenue. Likes and reach are signals, not results.
One-off campaigns fade. We build lead funnels, content systems and follow-ups that get better every month they run.
Working With Us
The person who plans your strategy is the one who builds it. No relay through account managers.
We work alongside your founder, designer or sales team, on your tools, with GCC working-hour overlap.
Every piece of content ties to a funnel and a metric, so you can see what it returns.
As the work grows, we bring in trusted specialists for design, video and shoots, and keep it all under one plan.
With a sales background, we design for what happens when the enquiry lands: WhatsApp routing, CRM hand-off and follow-up.
Expertise
Mostly hospitality and travel, alongside brands where trust and perception decide the sale.
Boutique hotels, resorts, staycations and beach stays: direct bookings, WhatsApp lead systems and less OTA dependence.
Dstaycations · The Kochi Backwater Resort · Kadalé Beach Stay · MetroDen Hotel · Urban York Rooms · Serviette Hotels
Brand launches, packaging, content and social for D2C, wellness and fashion brands.
EmbraceO · House of Sudha · Hakoba · MoKa
Launch campaigns, property positioning and lead generation for developers and properties.
Exhibitions, conclaves and B2B lead generation, bilingual where it needs to be.
Expo Matrix · Global Livestock Conclave
Paid acquisition and reader community growth for publishers.
Azhimukham Media
Trust-led brands for household and education services, Malayalam-first where it matters.
QDrop Water Solutions
Process
An audit of your business, audience, channels and competitors. We agree on who you serve and why you win.
A 90-day plan with channels, messaging, content themes and the numbers we’ll be judged on.
Content, campaigns, funnels and tracking, live across the channels that matter.
Bi-weekly reviews, testing and budget decisions tied to revenue. What works gets more spend.
We take on a limited number of brands each quarter, so we can think like owners, not vendors.
Our longest partnerships have run for more than a year, and they’re still going.
If something isn’t working, we’ll tell you, and tell you what we’re changing.
Let’s Work Together
Whether you’re launching a new brand, filling more rooms or fixing a funnel that leaks, tell us where you are. We’ll tell you what we’d fix first.