Book a Call ↗

Case Studies

The numbers, and how we got them.

Five engagements broken down the way we’d brief another marketer: the starting position, the constraint we found, the system we built, and what it returned.

Read the overview free. Enter your email once to unlock every full breakdown.

Peak lead volume1,300leads a month · Dstaycations, 5 properties
Lead-to-booking10–15%with replies in 1–2 minutes
Return on ad spend25×₹20K → ₹5L in two months · Azhimukham
Launch-month demand500+orders & enquiries · EmbraceO

Full breakdowns locked

01Dstaycations · Boutique hotel group
HospitalityPaid MediaConversion Systems

1,000+ leads a month, answered in under two minutes.

The problem we solved

Five properties, one sales team, and leads going cold before anyone replied. Demand was being paid for and then lost.

Brand context. A boutique hotel and staycation group with five properties. Each sells a different stay, but one central sales team handles every booking over phone and WhatsApp.

1,000–1,300leads / month
₹26–44per converted lead
1–2 minfirst response
Dstaycations brand and ad creative: warm room details, logo and door hanger

Why it was hard

  • Fragmented demand. Five audiences and five occupancy calendars, but budget had to move to whichever property had rooms to fill that week.
  • Leakage at hand-off. Leads landed in forms and inboxes. By the time sales replied, guests had often booked elsewhere. In our experience, response time is the single biggest driver of lead-to-booking rate in hotel lead generation.
  • Optimising for the wrong number. Cheap form fills look good in Ads Manager but don’t book.
  • No shared creative system, so ads across properties didn’t read as one premium group.

What we built

  1. Brand visual system — one identity and ad creative kit across all five properties.
  2. Property-level Meta Lead Ads architecture — campaigns split by property so spend follows occupancy.
  3. Direct-to-WhatsApp lead routing — every lead lands with sales instantly, in one queue.
  4. Optimisation to cost per converted lead — creative and audiences judged on leads sales confirmed.

Results

Properties5
Lead volume1,000–1,300 / month
Cost per converted lead₹26–44 ≈ $0.30–0.50
Median time to first response1–2 minutes
Lead-to-booking rate10–15%
Bookings generated≈ 100–195 / month derived: leads × booking rate
Duration12+ months, ongoing

Technical note

Fix the hand-off before buying more traffic. Cutting first response to 1–2 minutes is what lets a 10–15% booking rate hold at 1,000+ leads a month. Optimising to converted leads keeps the algorithm away from low-intent form fills.

Read the full breakdown

Why it was hard, the system we built, the complete results table and our technical notes.

02Azhimukham Media · Malayalam digital publisher
Paid MediaCommunity

₹5 lakh in revenue from a ₹20,000 budget.

The problem we solved

A small budget that had to pay for itself fast, for a brand with too little social proof to convert paid traffic.

Brand context. A Malayalam digital media publisher competing for attention against endless free content. Paid media only made sense if every rupee came back several times over.

25×ROAS
2 monthscampaign period
500+positive reviews

Why it was hard

  • Budget too small to waste. ₹20,000 in one broad campaign would never exit the learning phase or find profitable audiences.
  • Weak proof. Cold audiences from ads had little reason to trust the brand, which kept conversion rates low.
  • Short window. Results had to show within two months.

What we built

  1. Multi-channel paid mix — Facebook, Google and native ads, with budget shifted toward whichever channel returned revenue.
  2. Micro-influencer + reader review programme — creators and loyal readers generating reviews and shares, so paid traffic landed on visible proof.
  3. Test-then-scale cycle — small tests first, then the budget concentrated on winning placements.

Results

Campaign period2 months
Ad spend₹20,000
Attributed revenue₹5,00,000
ROAS25×
ROI on ad spend2,400% derived: (₹5L − ₹20K) ÷ ₹20K
Positive reviews500+ in two months ≈ 8 a day, derived

Technical note

Paid media scaled because social proof was built alongside it, not after. The review programme raised conversion rate, so the same spend returned more. On small budgets, sequencing and channel mix matter more than total spend.

Read the full breakdown

Why it was hard, the system we built, the complete results table and our technical notes.

03The Kochi Backwater Resort
HospitalityBrand & ContentOrganic

A booked calendar without paying for every guest.

The problem we solved

A beautiful resort with no brand, where bookings would only come in while the ad budget was switched on.

Brand context. A backwater resort outside Kochi selling a slower stay: boats, sunsets, Kerala food. Strong product, but no brand identity and no owned audience.

2+ monthsbooked ahead
20–25%bookings from organic
+120%follower / reach growth
The Kochi Backwater Resort content grid: backwater sunsets, rooms and food

Why it was hard

  • Paid-only demand is rented demand. Without brand or organic reach, customer acquisition cost stays high and bookings stop when spend stops.
  • No identity to build on. No visual system, positioning or content style for creators or ads to amplify.
  • High-value, low-frequency purchase. Guests plan resort stays weeks ahead, so the brand has to stay visible long before the booking moment.

What we built

  1. Brand identity from zero — visual system and the “A quieter side of Kochi” positioning.
  2. Lean organic content system — a repeatable grid built on water, light, food and rooms.
  3. Creator partnerships — travel and food creators supplying reach instead of bought impressions.
  4. Targeted paid + WhatsApp Lead Ads — only to capture high-intent enquiries at the bottom of the funnel.

Results

Booking pipelineForward bookings secured 2+ months ahead
Bookings from organic + creators20–25%
Follower / reach growth+120%
BrandBuilt from zero
Duration12+ months, ongoing

Technical note

A fifth to a quarter of bookings arriving without direct ad cost pulls blended CAC down across the whole calendar. Building brand and organic reach first means paid spend only has to do the last step: converting people who already want to come.

Read the full breakdown

Why it was hard, the system we built, the complete results table and our technical notes.

04EmbraceO · Women’s support wear
Brand & ContentLaunch

From zero to 500+ orders and enquiries in month one.

The problem we solved

A product nobody had seen before, with no brand, no content and no audience to sell it to.

Brand context. A women’s support-wear brand built around one new product: a bra-strap support band. It solves a real problem (bounce, slipping straps, bulk), but shoppers had never seen anything like it.

500+first-month orders & enquiries
+130%launch reach / engagement
28launch assets
EmbraceO launch creative: product shots and model campaign posts

Why it was hard

  • New category = education first. People don’t search for a product they don’t know exists, so demand had to be created, not captured.
  • Sensitive product. Body-related products need a confident, body-positive tone. One wrong image or line and trust is gone.
  • Everything from scratch. Identity, photography, video and social all had to be ready before launch day.

What we built

  1. Identity — logo, palette, type and packaging look.
  2. Production — model and product shoots with art direction, plus a cinematic film for TV.
  3. Launch content library — problem-first creative (“Your sports bra isn’t enough. This is.”) that explains the product in one frame.
  4. Launch campaign — a “Launching soon” build-up, then education-led posts, reels and community content.

Results

Launch content library15 premium static / carousel posters · 12 reels · 1 cinematic TV ad film
Launch reach / engagement growth+130%
First-month orders and enquiries500+
ScopeIdentity → shoot → video → launch, end to end

Technical note

For a new category, education converts better than aspiration. Each asset leads with the problem and shows the fix, so an ad works on its own. Producing the full 28-asset library before launch meant every channel opened with enough creative to test from day one.

Read the full breakdown

Why it was hard, the system we built, the complete results table and our technical notes.

05QDrop Water Solutions · Kerala
Local Lead GenMalayalam-first

Water safety, made a household conversation.

The problem we solved

A service every home needs but nobody thinks about, marketed in a language that wasn’t reaching the people who decide.

Brand context. QDrop installs water treatment and purification systems for homes and businesses in Kerala, across two locations. Water quality is a real concern, but rarely urgent until something goes wrong.

20–30enquiries converted
2locations
Full stackidentity to campaigns
QDrop Instagram profile with Malayalam-first water safety posts

Why it was hard

  • Latent demand. People weren’t searching for water treatment, so the need had to be made visible.
  • Trust barrier. A technical, in-home installation needs credibility before anyone books a visit.
  • Language gap. English-only content missed the Malayalam-speaking households who make the decision.
  • High-consideration sale. Nobody buys a purification system from one ad, so the first step had to be small.

What we built

  1. Science-led visual identity — clean, clinical cues that signal trust and expertise.
  2. Malayalam-first content — written for local households, not translated from English.
  3. Seasonal water-safety campaigns — timed to monsoon and summer, when water worries peak.
  4. One low-friction call to action — a free consultation as the conversion event.

Results

Enquiries converted20–30 during the campaign
Locations with brand presence2
ScopeFull stack: identity to campaigns

Technical note

For high-consideration local services, the conversion event is the consultation, not the sale. Matching the audience’s language and the season’s concern lowers cost per enquiry more than any bid strategy.

Read the full breakdown

Why it was hard, the system we built, the complete results table and our technical notes.

More Results

Other work, in brief.

Serviette Hotels+200% social following and clicks

Managed their social media end to end.

House of SudhaFull packaging & identity

Brand, label system and product visuals for A2 Brahmi ghee.

Global Livestock ConclaveBilingual event brand + site

Identity, stall and ticket registrations website.

BurglifeWholesale site with WhatsApp enquiries

Menswear wholesale website built to convert.

Our Metrics

What the numbers actually mean.

Agencies quote numbers that sound good. These are the ones we’re accountable to, and exactly how we calculate them.

Cost per converted lead

ad spend ÷ leads sales confirms

Cheap form fills are easy. Leads your team can actually sell to are the real cost.

ROAS

attributed revenue ÷ ad spend

Shows whether paid media pays for itself. 25× means every ₹1 returned ₹25.

Blended CAC

(ads + content + fees) ÷ new customers

Includes organic and creators, so it shows the true cost of a guest or customer.

Time to first response

reply time − lead time

In our hotel work, leads answered within minutes book far more often than leads answered the next day.

Forward booking window

last booked date − today

The hotel version of a sales pipeline: a full calendar means predictable revenue.

Your Numbers Next

Want a breakdown like this for your brand?

Book a discovery call. We’ll audit your current funnel, find the constraint, and show you the numbers we’d aim for.

Book a Discovery Call ↗ See Services